As part of this research stream at Leverhulme Centre for the Future of Intelligence (University of Cambridge), we look at the impact of AI on journalism, PR, and communications practices and strategies, and the role of communications professionals in fostering critical AI literacy among the public. We also develop tools and guidelines helping communicators to adopt AI in their work with care and responsibility and to communicate the risk and benefits of AI to their intended audiences without overselling the technology’s capabilities.

• AI and Responsible Journalism

  In this project, we consider how journalists and editors can foster inclusivity and diversity in discussions about AI and promote critical AI literacy. We also explore how to empower journalists to both use and report on AI responsibly – through our comprehensive and evolving AI and Responsible Journalism Toolkit.

• Generative AI and Political Communications

  Together with the Global Politics of AI team at CFI, in this project we investigate: how different political actors adopt generative AI in their communications; how these emerging practices and strategies challenge existing standards; and what guardrails are needed to minimize the negative effect of new technologies on the electoral process.

• Critical AI Literacy

  Responding to the need for fostering AI literacy among different stakeholder groups (recently pronounced in the European Union’s comprehensive AI Act), in this project we look at how different user experience and communications practices can positively impact the understanding of AI among non-specialists.