AI and Responsible Journalism Toolkit

by Leverhulme Centre for the Future of Intelligence, University of Cambridge

Ethics

A collection of guidelines for ethical communication about AI in public.

  • A checklist of eighteen pitfalls in AI journalism

    LANGUAGE: English

    TIME required: Less than 30 minutes.

    This checklist is aimed at journalists and communicators. It highlights the most problematic practices in AI reporting, including misrepresenting AI, spreading unsubstantiated claims about its potential and neglecting its limitations, and promoting industry narratives. Negative examples from real-life reports are cited.

    (by Sayash Kapoor & Hilke Schellenmann & Arvind Narayanan, PRINCETON UNIVERSITY)

  • How to report better on artificial intelligence

    LANGUAGE: English

    TIME required: Less than 30 minutes.

    This Op-Ed is primarily aimed at investigative reporters, but is also relevant for all journalists covering AI issues. It provides guidance on how to get around the hype generated by AI companies. Journalists can write more insightful articles by asking critical questions about training data, model evaluations and the potential societal impact of these technologies.

    (by Sayash Kapoor & Hilke Schellenmann & Arisen, COLUMBIA JOURNALISM REVIEW)

  • How to report effectively on artificial intelligence

    LANGUAGE: English

    TIME required: Less than 30 minutes.

    This blog post is aimed at AI reporters and communicators. It contains five valuable recommendations for improving communication about AI, including strategies for developing expertise, overcoming sensationalism, challenging dominant narratives, making visible and recognising the contributions of individual researchers, and encouraging critical thinking.

    (By Lakshmi Sivadas & Sabrina Argoub, LSE)

  • Guidelines for journalists and editors about reporting on robots, AI, and computers

    LANGUAGE: English

    TIME required: Less than 30 minutes.

    These guidelines, developed by a leading researcher on human-computer interaction, are aimed at journalists and editors covering AI and other tech topics. Their main focus is to emphasise the importance of human oversight and control when reporting on AI. The blog post includes a list of problematic headlines with accompanying links and suggests further reading to explore the topic in more depth.

    (By Ben Shneiderman)

  • Better Images of AI: A Guide for Users and Creators

    LANGUAGE: English

    TIME required: 30 minutes, up to 1 hour.

    This guide is aimed at artists, designers, educators, activists and other communication professionals. The guide explains how biased but repeatedly used visual representations of artificial intelligence can shape a false public perception of AI. To illustrate this, it lists overused, problematic elements that should be avoided. It also provides constructive advice for choosing and designing new, better illustrations of AI.

    (By Kanta Dihal (Imperial College London) and Tania Duarte (We and I))