Ethics and policy

A collection of guidelines and practical resources for ethical communication about AI and for implementing AI in news settings.

Reporting on AI

  • Artwork with two cards, one with the letter A and the other with the letter I. Beside these, some abstract drawings of hands.

    A checklist of eighteen pitfalls in AI journalism

    LANGUAGE: English

    TIME required: Less than 30 minutes.

    This checklist is aimed at journalists and communicators. It highlights the most problematic practices in AI reporting, including misrepresenting AI, spreading unsubstantiated claims about its potential and neglecting its limitations, and promoting industry narratives. Negative examples from real-life reports are cited.

    (by Sayash Kapoor & Hilke Schellenmann & Arvind Narayanan, PRINCETON UNIVERSITY)

  • A screenshot of the article's title indicates that it is an Analyysis published on july 6 2023, along with the text's title and authors. Below, there is a collage of faces.

    How to report better on artificial intelligence

    LANGUAGE: English

    TIME required: Less than 30 minutes.

    This analysis is primarily aimed at investigative reporters, but is also relevant for all journalists covering AI issues. It provides guidance on how to get around the hype generated by AI companies. Journalists can write more insightful articles by asking critical questions about training data, model evaluations and the potential societal impact of these technologies.

    (by Sayash Kapoor & Hilke Schellenmann & Arisen, COLUMBIA JOURNALISM REVIEW)

  • This is the top part of a book cover, showing its title and subtitle: The Data Journalism handbook 2. Towards a critical data practice.

    The Algorithms Beat: Angles and Methods for Investigation

    LANGUAGE: English

    TIME required: Less than 30 minutes.

    This handbook chapter includes examples and techniques journalists can use to report on algorithms. These include technical investigations into some of these systems' biases.

    (By Nicholas Diakopoulos)

  • A screenshot of the Better Images of AI report cover. It shows the name of the report and its authors on the top. Right below it, the beginning of a photo can be seen. In it, what appears to be a piece of a plant in a room.

    Better Images of AI: A Guide for Users and Creators

    LANGUAGE: English

    TIME required: 30 minutes, up to 1 hour.

    This guide is aimed at artists, designers, educators, activists and other communication professionals. The guide explains how biased but repeatedly used visual representations of artificial intelligence can shape a false public perception of AI. To illustrate this, it lists overused, problematic elements that should be avoided. It also provides constructive advice for choosing and designing new, better illustrations of AI.

    (By Kanta Dihal (Imperial College London) and Tania Duarte (We and I))

  • Collage with mirrors reflecting diverse human figures, symbolising AI data's human origin and the 'human in the loop' concept.

    What’s wrong with the robots? An Oxford researcher explains how we can better illustrate AI news stories

    LANGUAGE: English

    TIME required: Less than 30 minutes.

    In an interview, researcher Maggie Mustaklem explains the issues regarding representing AI tools as robots and why journalists should steer away from these representations. This is a shorter version of the discussion in the Better Images of AI guide.

    (By Marina Adami)

Using AI in reporting

  • The cover of the report in which its name can be read: Guidelines on the responsible implementation of artificial intelligence systems in journalists. A cropped photo is seen underneath it showing part of a laptop beside a post it note.

    Guidelines on the Responsible Implementation of Artificial Intelligence Systems in Journalism

    LANGUAGE: English

    TIME required: 2-3 hours.

    The report provides guidelines for the use of AI in different stages and tasks of the journalistic process (production, dissemination, etc.). It offers principles for media organizations, technology providers, and states to ensure responsible AI use, and a practical checklist to assess the suitability of particular systems.

  • A screenshot of the top of the charter text. It shows the paris charter on AI and journalism logo and its name on the top, followed by the date (Paris 10th November 2023) and the Preamble text.

    Paris Charter on AI and Journalism

    LANGUAGE: English

    TIME required: Less than 30 minutes.

    This document presents a set of ethical principles for journalists and outlets to promote trustworthy news in the era of AI. It was written by a commission of media specialists initiated by Reporters Sans Frontieres.

  • A text saying 94% of people want journalists to disclose their use of AI and the "Trusting News" logo.

    How journalists should disclose their use of AI

    LANGUAGE: English

    TIME required: Less than 30 minutes.

    This blog post presents research findings on news consumers' expectations over how transparent journalist should be regarding the use of AI in news reporting. It presents survey data indicating that respondents want to know how AI is used in reporting and it makes recommendations for journalists on how to disclose their AI use.

    (By Lynn Walsh)

  • A 3D render of a curved page in which a large title saying "AI-transparens i journalistiken" reads.

    AI transparency in journalism

    LANGUAGE: English, Swedish

    TIME required: Less than 30 minutes.

    This report brings recommendations for AI transparency, with principles and practical recommendations. It is focused on Swedish media, but the discussion is valuable in other countries as well.

  • A green image showing a hand formed by lines pressing a button in the form of a computer processor with AI written in it. Besides, it read Poynter summit on AI, Ethics and Journalism: Putting audience and ethics first.

    Poynter Summit on AI, Ethics & Journalism Report

    LANGUAGE: English

    TIME required: 1 hour.

    This report is the result of a summit with journalists and technologists held by Poynter to update their AI ethics guide. It includes insights on multiple areas around the use of AI in the newsroom, including concerns about trust in these systems and audience feedback.

  • Comparison of Standard Prompting and Chain-of-Thought Prompting for math problems. Standard requests a direct answer and the model's output is wrong in the example. Chain-of-Thought asks for step-by-step reasoning and has a correct output.

    Prompt Engineering Guide

    LANGUAGE: English.

    TIME required: 3-5 hours

    This guide provides an overview of prompt engineering, including techniques to optimise prompts for using large language models (LLMs) based on research on these systems' behaviours. It covers advanced prompting methods, resources, and tools to use LLMs more effectively.

  • Cover image of the 'AI Journalism Starter Pack,' a guide by JournalismAI, POLIS at LSE, and Google News Initiative, designed to help news organizations explore opportunities for using artificial intelligence in journalism.

    JournalismAI Starter Pack

    LANGUAGE: English.

    TIME required: 3-5 hours.

    A guide on how to use AI in journalism, covering topics such as automating news production, supporting investigations, and fact-checking.

  • A text over a blue background saying AI adoption for newsrooms a 10-step guide.

    AI Adoption for Newsrooms: A 10-Step Guide

    LANGUAGE: English

    TIME required: 1 hour.

    This guide has 10 steps to guide newsrooms when adopting AI. It includes a roadmap that goes from identifying goals and tools to satisfy them, as well as how to proceed during their procurement and use. It includes case studies with practical examples.

  • Illustration featuring journalism tools as part of a Swiss Army Knife such as a camera, microphone, pencil, magnifying glass.

    Sketching the Field of AI Tools for Local Newsrooms

    LANGUAGE: English.

    TIME required: Less than 30 minutes.

    An overview of how different newsrooms are implementing AI in their processes. It lists some of the main tasks in which AI is implemented, use cases, and risks to consider.

    (By Dalia Hashim)

Looking for AI tools for the newsroom?

We know journalists exploring this content often seek practical tools to enhance their workflows. Two resources to consider are the Journalist's Toolbox and the AI Tools for Local Newsrooms Database. These platforms provide comprehensive overviews of various AI tools tailored for newsrooms. While we recommend these resources for their practical utility, this does not constitute an endorsement of the tools they list. For best practices to select the right tools, you can refer to the comprehensive procurement checklist in the Guidelines on the Responsible Implementation of Artificial Intelligence Systems in Journalism.